Michelle Gallagher of My Craft Assistant shares her advice for new Etsy shop owners. She helps handmade businesses open an Etsy Shop.
Let’s Set Up Shop – Before You Start
Michelle shares some common sense advice that often times we forget when rushing into selling our handmade creations on Etsy. Learn about SEO for your listings, taking top quality photographs, Etsy Relevancy, building your brand, choosing a proper shop name, pricing your goods and more.
Michelle on Selling on Etsy:
Selling on Etsy can be a lot of fun. It’s a great way to share your craft with other people who appreciate handmade items and it can become a way to bring in an extra income.
In order to run a successful shop there are a few things you need to know:
1. An Etsy shop is a lot of hard work.
There is a lot to learn but you don’t have to do it all at once! If you feel overwhelmed take baby steps. There are a lot of resources available to Etsy sellers to help you get your shop in order.
2. A picture is worth a thousand clicks…
well not literally, but in order to entice people to view your items your photos have to be clear, concise, in-focus and show enough detail for the customer to make an informed decision before buying it. Make sure you have a decent camera (a tripod is helpful) and some place with a clean background to take your photos before you start listing items.
3. Search engine optimization will give your shop a boost
in search engines like Google, Yahoo and Bing – if you can start learning about it early so that you know how to set up your Etsy shop correctly from the start then great, but if not it’s never too late to start.
4. Etsy has their own algorithm for their internal search engine (called Etsy Relevancy).
It is important to learn about Relevancy to get your items displayed higher up in search results done by potential customers.
5. Build your brand
your Etsy shop banner, avatar, business cards, etc. are all a reflection of your shop’s brand. It helps to have a professional, cohesive look. Decide on a theme and some colors and put it on all of your marketing materials.
6. You have to market your items outside of Etsy too.
Because the Etsy marketplace is so big, sellers can often feel like their items are getting lost among the masses. That’s why it’s important to come up with a marketing strategy outside of Etsy. Many Etsy sellers have luck on social media outlets like Twitter, Facebook and Pinterest.
7. Your shop name is very important and will stick with you as you grow your business.
Try to think of something people can easily remember (and spell correctly) and gives potential customers an idea of what you sell.
It might take you a while to make your first sale since you don’t have a reputation built up or feedback. Be patient and don’t worry if you don’t make a sale in the first day or even in the first few weeks. Sales will come in time!
9. Pricing your items correctly is essential to getting sales.
Figure out how much the item costs you to make and how much time you put into it. Check your competitor’s listings as well and factor all of these things into your final price.
10. Be yourself.
People who buy handmade love to hear the story behind the product. Create an ‘About Page’ so they feel connected to you. Remember to tell the story of the item for sale in each product listing.
The most important thing is not to feel overwhelmed by Etsy! Once you get the hang of it, it is easier than it looks. If you need any help getting started or growing your existing Etsy shop I’d be happy to work with you.
If you need any help getting started or growing your existing Etsy shop I’d be happy to work with you. I am an independent craft consulting specializing in helping Etsy crafters grow their online shops. Visit my website www.mycraftassistant.com for more information on the services I offer.
Have question about opening your Etsy shop OR updating the one you have? Ask Michelle.
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