Today’s crochet business interview is with Ali of Get Hooked on Crochet.
Did you set out to make money with crochet or was it an afterthought? How did you get started?
Not initially, but then someone asked me to teach them to Crochet and after a successful few lessons with them, I thought “I could teach crochet professionally” so I did. I had my own office space at home, which I used as my “crochet room” and I advertised in a local magazine for the area, set up my own website, mentioned it on my blog and the phone started to ring!
What is the main income stream from your crochet?
Teaching is my main income from crochet although I have just started to design and I now have my first commission for a Crochet Magazine. Due to space, I was only teaching private one to one classes but now that I have moved home, I have persuaded my husband to let me have the dining room as a workshop/crochet classroom where I can hold group classes for up to 6 pupils. I am teaching both beginners and intermediates in 4 week workshops that last for 2 hours per time, which is a good amount of time to hold a class for.
How do you market your crochet business and/or crochet blog?
I promote my crochet one to one classes and group classes on a tab on both my blog and my website. I also promote it daily on twitter and I have designed some colorful and eye catching posters which I put up locally on Village Hall notice boards (I live in the countryside now, not the city anymore) and at a few local shops and wool shops too!
How long was it until you really saw your financial goals being met?
It has taken about 12 months to recoup the initial advertising costs plus then there are the hooks, yarns, books and other sundries that you have to buy to make your classes work. As I have moved home, the advertising has had to be re-visited and expenditure is impossible to avoid. However, I am a great believer in “you have to speculate to accumulate”.
Any advice you’d give someone new to starting a crochet business?
If you are teaching then you have to know that you can teach – it’s not a given that if you can crochet, you can teach crochet. You have to be a very patient person to teach crochet. You have to be passionate about it too – it’s more than just a hobby once you start to teach, because you are committing yourself to your pupil & you can’t let them down. If you are a crochet designer then it’s finding the right avenue for your work, which means putting in a lot of research and knocking on a lot of doors.
About Ali and Get Hooked on Crochet:
Get Hooked On Crochet – Crochet Classes for Beginners & Intermediates is based in North Dorset UK.