by 
1 Don’t chase money.
Yes, I know you want a profitable business but think more about what you want to make and what people want to buy. Remember to hold on to your passion for what you produce
2 Don’t cut corners when making your products.
The beautiful finish is what your customers will love – and bring them back to you.
If you want buyers to choose you over all the other sellers you need to have photographs that draw people in.
3 Your products are fantastic
But the photo can let you down. A drab picture of a heaped piece of crochet will quickly be bypassed the scanning eye of the viewer.
If you want buyers to choose you over all the other sellers you need to have photographs that draw people in.
4 Bear in mind the customer
you are making the product for. You don’t know her when you pass her in the street but you must have a picture in your mind.
If you know your customer it is so much easier to make the right things and you will sell more.
5 Never, ever sit around waiting for inspiration to strike.
It won’t. You have to be working at everything that you know wants doing – and then BOOM – it suddenly hits you.
Inspiration does not have to be earth shattering. Many times it can be just a little improvement that dawns on you and a bit further along it blossoms into a real winner.
Just be ready to recognise them.
6 Don’t get caught up over social media.
Yes these sites can be jolly useful to a business owner. You do not have to appear on everyone three times a day!
Choose the one you are most comfortable with and be visible.
Don’t forget that you are in business and need to produce your goods. A balance needs to be worked out if you are going to be profitable
