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In business you should never settle down with your range of products. You must always be on the lookout for trends and new ideas. It may seem to be just another hat but what stitch pattern can you use this time and what colours are trending?
Product development for a crochet business involves creating unique, high-quality crochet patterns and designs that can be used to make products which make you stand out from the competition.
This can include researching trends and popular products in the crochet industry, but don’t close your eyes to what is happening elsewhere.
If you are testing and refining patterns then ensure that they are clear and easy to follow. It’s amazing what you see when you come back to something with fresh eyes.
One way to develop new product ideas is by engaging with your target audience through surveys, interviews, or social media. By understanding their needs and preferences, you can create products that are more likely to be successful.
To engage with your target audience through surveys, there are a few key steps to follow:
Create a survey
Use a survey tool to create a survey that includes questions that are relevant to your target audience and will provide valuable insights. There are several online tools that you can use.
Google Forms is free so quite a good option! SurveyMonkey and Typeform are both paid options which are quite popular.
Distribute the survey
Share the survey through email, social media, or other channels that your target audience frequents. Encourage people to participate by offering a small incentive, such as a discount or prize.
Analyse the data
Once you have collected the survey responses, analyse the data to identify trends and insights. Use this information to improve your product or service and better serve your followers
Communicate the results
Share the results of the survey with your target audience, either through a follow-up email or on social media. This will help build trust with your audience and show that you value their opinions.
Take action based on the feedback received:
Use the feedback received to inform your decision making and improve your product or service, to engage with your target audience and build a relationship with them.
Another approach is researching the market, look at what other similar businesses are offering and what they’re not, and then work on filling those gaps with your own unique ideas and designs.
It’s also important to keep in mind that quality is essential to customer satisfaction. Properly-written patterns, a high-quality photographs and a attention to detail in finishing the product will help to build a reputation for your business and attract repeat customers.
Additionally, consistency in the final product is key for any successful crochet business, so you may want to consider setting up a quality-control process, where the finished product is inspected before being shipped out.
