Sponsored posts will be retired and so your ultimate plan for FB needs to be re-evaluated if this was part of your marketing over there.
Facebook (and all social media) spend large amounts of money to find out what their audience wants. This brings about change for the good. A good business will watch the after effects of the change and adjust accordingly.
Your point on watching big business and how they use Facebook is important. I know you follow Sandi Krakowski who is a very big social media influencer. One thing about her is her focus on her audience. She adjusts to their needs and what they want. She also utilizes groups to be more focused and involved which like Debi said earlier, is a way to connect with your fans.
Wishing you great things in 2014 – Dream Big and Fly.
]]>It’s only a matter of time before google turns to advertising. Thankfully for now it’s free. (When I signed up for a business page I was warned, it’s free now, BUT that could change.)
Building a mailing list is very important, but again, most options are not free. Mail Chimp and Target hero offer free until 2000 or 5000 subscribers but then like everything you have to pay. To handle a lot of subscribers you will need some sort of management system over them.
One of the best ways to use social media, mainly facebook (& G+) is by using groups/communities. It’s free and drives some good traffic.
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