An example of this is Liz of Playin’ Hookey Designs. Some of her patterns are free and drive quite a bit of traffic to her site but that doesn’t stop her from designing and selling her products.
If you see your freebie posts as something that brings in traffic and part of your overall marketing plan then it might be a bit more clear.
Since you aren’t concentrating on blogging for money but in teaching and selling an actual product your niche would be the customer your product most appeals to.
Are they crafters wanting to know how to make your designs? Then maybe starting an online class or offering your designs as craft kits will be best?
Are they moms? I know that some moms like nursing necklaces for this wee ones so maybe if you design products for that segment of people …
I would think that your designs would be people into fashion and/or handmade ooak accessories. What has been your experience?
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