Branding Your Crochet Business

What Sets Your Crochet Business Apart?

Branding your business is simply what your customers think of when they hear or see your product. Does your product invoke feelings of happiness or disgust? Hopefully, you invoke happiness.

Your business brand needs to be nurtured and developed. Business branding is more than cute accessories like complimentary colors on your business cards, ribbon, packaging, and stickers. It is who you are in person, online, and in print. Protect your brand with the strength and love of a mama bear.

Identifying Your Brand

• What’s Your Hookin’ Identity? 
• Do You Have a Logo?
• Do You Have a Website?
• Do You Have Business Cards?
• Do You Have Packaging?
• What About Your Identity on Social Media? Did You Claim Those?

Branding for Crochet Business Blog

• Hooking for Cash Logo – ball of yarn and a crochet hook with dollar signs
• Momwithahook – identity on forums and on crochet articles
• Squidoo author
• Crocheter and a Mom

Example of Crochet Business Brands

• Playn’ Hooky Designs – known by her logo which is a skull and cross bones as well as her awesome high quality patterns
• The Yarn Box – known by the box filled with yarn and a hook. Anyone who crochets and is online knows that it is a top crochet pattern directory.
• Vicki Howell – the name conjures up cute patterns, her children, and Sheepish yarn.
• Vanna White – although she was first known for her Game Show gig she is now known for a brand of yarn
• Teresa Crochet Geek – the first to do crochet video tutorials
• Laurie Wheeler – the ‘fearless leader’ of the crochet liberation front

What is your brand identity? Do you have one? Share in the comments below.

Read More About Business Branding:

• Handmade Branding by Noadi {You can also view the interview I did with her on this subject}
• The DIYers Guide to Holiday Business Branding by Meagan Visser
• 10 Ways for Artists to Market Their Brand by One Brown Crafter
• Branding Your Business for Dummies
• Creating Your Brand Identity via MicroBusiness VistaPrint