The Relationship Between Etsy Sales and Traffic
Do you know the real reason your Etsy store isn’t getting the traffic and sales you want?
The Number one reason is a failed understanding of marketing – Not having a marketing plan is the second.
I’ve only recently re-opened my Etsy store so if you go look around I’m not a big time seller. In fact I only have one product in my store right now. What makes me think I can enlighten you on traffic and sales?
Do you spend your time checking Etsy daily for sales, chatting in forums, hosting giveaways, blogging, etc in order to increase traffic and sales? I did too.
In order to solve the dilemma of traffic and sales you first need to understand your target market. Without this piece of knowledge you are pretty much lost.
Once you know your target market you’ll need a marketing plan. By the way, advertising is not the marketing plan, it is just a marketing tool.
Crochet Business Blog will focus on how to get targeted sales and traffic to your shop. Don’t miss out sign up for Crochet Business Ezine for updates in your inbox each Sunday.
What You Will Find in This Series:
- Introduction (You are here)
- My Etsy Background 11/10/2014 part 1
- Finding Your Sweet Spot – Your Ideal Customer 11/24/2014 part 2
- Developing and Understanding Your Sales Funnel 12/1/2014 part 3
- Sample Sales Funnels From Crochet Businesses 12/8/2014 part 4
- Resources for Further Study 12/15/2014 conclusion
Understanding Traffic for Etsy Store Owners
Increasing Your Etsy Sales by Building Traffic the Right Way
2013- What I’ve Learned About Etsy Sales and Traffic
I was looking at traffic in the wrong way. Traffic is more than just numbers. High numbers are good but they aren’t beneficial if the traffic doesn’t want what I have to sell.
Let’s look at the following scenario: (not a scientific study okay folks)
- 100 people viewed your product
- 50 of those people were Etsy shop owners
- 40 more stopped in via outside links with no interest in buying
- Leaving you with 10 potential customers
- Out of this 10 maybe 2 people are ready to buy a product right away
- That leaves you with a potential of 2 sales out of 100 visits
Market Your Craft Without Going Broke by Crissy Herron
If you’re anything like me you might think swapping and participating in blog giveaways helps you boost sales. Yes and No.
In Theory you could introduce a potential customer to your product and have a repeat buyer. This would be true if your giveaway was marketed to your target market. More often than not though you have lost money and time in giving your stuff away.
I’m not saying that you need to stop swapping and participating in giveaways I’m just saying you need to have a plan. Use this as a marketing tool not as a sales tool.
Tip: Giveaways would go into your advertising and promotion budget. It’s an expense not a profit.
A great resource for you to checkout is Crissy Herron’s book: How to Market Your Craft Business Without Going Broke. (amazon affiliate link)
You Might Like: 10 Mistakes You’re Making with Your Etsy Shop and How to Fix Them
Do you know where your traffic is coming from? Do you have tips for increasing the traffic to your Etsy shop? Share in the comments below or share your thoughts on the Facebook Page.
Need more help with sales and traffic? Take 3 Steps to More Sales and Traffic – a self-study course that will guide you through making a mailing list, a landing page, and a resource to meet the needs of your customers. Use code: ETSY for 25% discount
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