5 Tips For Finding Your Crochet Niche

Finding the niche that your crochet blog fits into is key to your financial success. The tighter or more narrow it is the better.

Crochet is a pretty big world out in cyberspace with approximately 130,000,000 searches per month [google] So how will you get noticed?

If you answered finding your ideal customer or target market then you would be correct.

I think there is a niche for every market – Lauren Conrad via BrainyQuote.com Click to Tweet

Crochet Bloggers: The Great Pretenders

Let’s stop pretending okay? Simply writing about crochet to a crochet loving audience won’t bring in the money unless you have tons of traffic and monetize your work. I know I can spend hours drooling over all of your work because I know how much time and love went into it.

Am I your ideal customer? That depends. If you spin yarn or create patterns I might be.

A majority of those searching crochet might not be interested in purchasing your work but they may be interested in reading about your specific projects.

Blogging about crochet is still a great way to make money working from home  because if you have a large fan base you can use an ad network to capitalize on your traffic.

Who is your ideal customer?

Tip #1: Check Your Blog Stats to See Your Top 10 Posts

Let’s assume you have a crochet blog. You have a few dedicated followers and even do a couple of weekly meme’s. The first thing you can do is look at your blog stats.

• What is it specifically that is driving all that traffic to your blog?
• How will knowing your top 10 help you find your niche?
• Do you provide tutorials, tips or patterns?
• Who is likely to want what you offer?
• Can you meet the need of that group of people?

Example: The Yarn Box 

The Yarn Box is a free crochet pattern directory. It’s actually fairly new but the traffic it receives is ginormous. Can you guess their niche? You got it – they provide free crochet patterns to crafters.

One thing they do on a regular basis is to check the stats on various patterns. They round up the highest traffic producers and blog about them like in the post about free amigurumi patterns.

After taking a look at your stats, What are your top posts? How many comments did you receive? This can be an indication that your audience wants more of that.

Tip #2: Listen to Your Intuition

You are unique. You offer something to your audience that no one else can. There are people in this world that need you. If you listen closely to that part of you that resonates with what you do – Crochet – you will find your purpose.

Don’t brush off your importance. You crochet (like many others before you) BUT what is it about the way you do it that sets you apart?

Define this and you just found your niche.

For example one lady uses her crochet skills as a means to help others in what she calls Crochet Therapy.

Open up your creative and intuitive self and explore the many ways in which you can serve others with your personality, your creative skills, and with your presence.

Tip #3: Step Out of the Crochet Bubble

I know it can be scary but you need to take that first step. Here, I’ll hold your hand. 🙂 

Really, though. You surround yourself with yarn, patterns, other crochet artists BUT is that truly growing your business?

Real breakthrough and growth happens when you step out of your comfort zone. Click to Tweet

It helps to look at your world through new eyes. You might want to go to the teen fad store and buy yourself a set of rose colored glasses. (I had a pair in High School) 🙂

Does speaking in front a crowd scare you? Why?

What if you take the first step

trembling

sweating

heart palpitations

You know the “I think I’m gonna die feeling”

AND do it anyway

What if you find that a part of you awakens when you do? You just might find your crochet niche – Holding workshops to help others step out of the crochet bubble and into their true selves.

Tip #4: Stop Waiting for Your Customer to Find You, Find Your Customer

Do you think Bill Gates, Steve Jobs, Nelson Mandela or Ghandi waited for things to come their way? NO, of course not.

They knew what they wanted, they pursued it and did not stop until it was a reality.

Are you getting closer to finding your crochet niche yet? Take an active role in tracking down your purpose. You have one you know. Don’t believe me?

What keeps you crocheting through the night, starving, because you have to complete just ‘one more row’? You are impassioned about your craft. It is more than a hobby. It is an expression of you.

People compliment you on your skill. They request things from you. NOW, put on your investigator cap and start tracking these things. Ask them what about your pieces they like? What styles? What fibers? What colors?

Imagine if crochet was a chocolate cake. You want to market that cake and turn it into a business opportunity. Before you do that you would experiment by baking cake after cake after cake. You would taste it, you would have others taste it UNTIL you had the perfect chocolate cake that everyone desires.

Pursue your customers. Get them to give you feedback. Keep stalking different groups of people until you find the right customer for your products. They are out there – Find them.

Tip #5: Stop Waiting for the Future

Starting today, you will call yourself an entrepreneur OR you might even call yourself a solopreneur. You are no longer a crochet hobbyist.

Right here, Right now, you have a business. You have an idea of what your ‘calling’ is as far as crocheting goes so just keep working until you, beyond a shadow of a doubt – know what you, you hook, and your yarn are here for.

It will reveal itself while you are taking action as a smart and successful small business owner. Start Now.

I’m letting go of your hand now. You are ready to do this on your own. Shine and Prosper.

Are you ready to OWN your crochet business?

What gives you the fire to do so?

Share in the comments below.