Market It – Drive Traffic to Your Product or Crochet Blog
Today you’ll be making your Marketing plan. You’ll use yesterdays activities (planning promotions) and put together a complete marketing campaign.
8 Ways to Market your Blog:
1. Video
- make a short 30 second video featuring your product, your eBook, article, or even a review of the product that you’re an affiliate for. (Animoto)
2. Podcast
- interview someone or have someone interview you. (Audio Boo)
3. Affiliates
- if you’re selling your own product, start an affiliate program of your own. Prepare your affiliates for the release date and give the adequate tools to market your product. (e-Junkie)
4. Ads
- secure ad space on blogs your customers and readers frequent (Project Wonderful)
5. Google Ads
- secure some keywords that are appropriate and low competition and make an ad
6. Signature in email and forums
- add your shop name or blog in your signature for your email and forums (if allowed) If it’s a new product or an eBook be sure to state that or change out the standard signature for your blog/shop with a direct link to your new product.
7. Guest Blogging
- send your guest blog posts to the blogs you chose
8. Blog Tour
- make sure everything is set for your blog tour and take part by commenting on all participants blogs.
Today’s Assignment:
Schedule your marketing plan and stay on top of all you’ve planned.
Go to lesson 22
Are You Just Joining Us? Here is What You Missed:
- Lesson 1: Choosing Your Money Maker & Setting Your Goals
- Lesson 2: Find Your Identity and Spruce Up Your About Me page
- Lesson 3: Choose a Form and Add it to Your Blog
- Lesson 4: Choose One Money Maker
- Lesson 5: Burn Your RSS Feed with Feedburner
- Lesson 6: Setup Google Analytics for Your Crochet Blog
- Lesson 7: Setup Google Alerts
- Lesson 8: Setup an eMail list either on Mailchimp or aWeber
- Lesson 9: Create and Use a Blogging Calendar
- Lesson 10: Create a Valuable Thank You Gift for Your Subscribers
- Lesson 11: Add Categories and Tags to Your Blog
- Lesson 12: Sign up for Twitter Using your Blog Name or Real Name
- Lesson 13: Facebook vs Google Plus – Which Will You Choose?
- Lesson 14: Pinterest for Your Crochet Business or Blog
- Lesson 15: Work It! Get to Work on Your Money Maker
- Lesson 16: Learn It! Going Back to School ‘Cause You’re So Cool
- Lesson 17: Write It! Write Guest Posts, Patterns, and Press Releases
- Lesson 18: Finish It! Weave in Your ends – Business and Crochet
- Lesson 19: Test It! Make Sure Everything is In Working Order
- Lesson 20: Plan It! Schedule Everything Ahead of Time
- Lesson 21: Market It! Plan Your Promotional Schedule (You Are Here)
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