Keyword and Keyword Research

Keywords 101: Promoting Your Crochet Business Blog

 What is it?

People type in words and word phrases into search engines. They want answers. It may be they are looking to buy something, to find out pricing or to just research.

They type in words or word phrases that:

• Express what they want to know
• Give them a good number of results
• Give them results specific to their needs

Why do I care?

Search Engines monitor keywords that appear in sites and by searches that customers use to determine whether the search engines are providing good service. A search engine does not consider the websites it lists as a customer. Nor does it even consider the advertisers as customers. A search engine is only concerned with the people who use it to type into the search bar.

• “Good customer experience” is crucial to search engines
• Sites that provide good customer experience will be rewarded while those that don’t, won’t be
• The rewards are better ad prices, better search positioning and better exposure to larger audiences.
• Customers don’t want to waste their time on websites that don’t provide the information they are searching for.

The amount of time that a customer stays on your site is monitored by the search engines and helps to determine the “customer experience” rankings

It is becoming easier and easier for customers to express their dissatisfaction with larger and larger audiences. Good customer experiences should be the goal of every business, not just the search engines.

Good customer experiences should be the goal of every business ~ Karen Dennison Click to Tweet

You don’t want the customer service issues involved in intentionally or unintentionally misleading customers. The headache won’t be worth it.

How do I take advantage of good keyword research?

• Understand what your keyword and keyword phrases are.
• Use those keywords in your URLs and throughout your copy.
• Monitor what is working and what is changing in your field.

For a free guide to keyword tools used by the pros – go to

http://keywordyourwaytotraffic.com/bribe

About Karen Dennison

Quilting Professor – Offering Online Quilting Classes – SEO and Keyword Consultant
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Wife of 1, Mom of 4, Grandma of 10, loves textile arts, and UCLA Bruins
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I love textile arts. Tatting, embroidery, cross stitch, tailoring, knitting, crochet, I haven’t yet found a needlecraft that I don’t fall in love with. Read Karen’s Complete Biography