Keywords and Domain Names that Clearly Express What You Offer

Keywords 101: Choosing the Right Domain Name

Everyone can only guess at what Google and Bing are actually looking for in terms of SEO, but, it seems pretty obvious that domain names and terms thrown in the copy that match what the audience types into the search box is close to the top of the list.

All too often, as we romanticize about what we are building online, we develop feel-good phrases and titles that have no meaning to our audience.

A domain name like – abetterworldthroughhandmadeneedlecraft.com may sound wonderful but you and I don’t even know what it means.  Our customers won’t have a clue.

Disclosure: I am an affiliate with GoDaddy and earn a commission if you choose to purchase using the above link.

Something more specific is crochet.com.  That domain name is for sale, by the way, although I have no idea how much money they are asking for.  Yet it is still too broad.  

Would a customer be someone who is looking to buy crochet items, looking to learn beginning crochet, or wanting intricate patterns for crochet lace?  It doesn’t tell what is being offered.

Feel good words that don’t narrow down your audience are confusing to the searchers.  When a searcher is confused, they move on to the site that they are sure of.

A clear description of the site in the customer’s voice reassures the audience that you understand them.

And a clear description repels those who don’t belong on your site.  The internet offers an economical opportunity to find very small but very targeted groups of new buyers.

To find that narrow band of people, a marketer needs to attract the right audience and repel the wrong one.  Communicating with too broad a swath of people diffuses the message.

The better you are at speaking to those who actually want your services, the more you will sell.  ~ Karen Dennison Click to Tweet

When you are very clear and the customer understands exactly what you are offering, that person stays on your site longer.  The search engines monitor the length of time people spend on you site after they click from the search results.

If large numbers leave quickly, the search engines assume that they are not understanding your offering well.  The result is that your page is not often in the search results.

If you are clear about the words you need to include in your domain name and copy and know that that clarity is being searched, you will find it easier to stay on track in your marketing.

It will lead to more focused market planning.  And you will waste less time chasing squirrels and more time chasing buying customers.

And the search engines will reward you will better page rankings.

For a free guide to keyword tools used by the pros – go to 

http://keywordyourwaytotraffic.com/bribe

About Karen Dennison:

Quilting Professor – Offering Online Quilting Classes – SEO and Keyword Consultant

~Wife of 1, Mom of 4, Grandma of 10, loves textile arts, and UCLA Bruins

~I love textile arts. Tatting, embroidery, cross stitch, tailoring, knitting, crochet, I haven’t yet found a needlecraft that I don’t fall in love with. Read Karen’s Complete Biography