Keywords 101: Don’t Be Too Narrow I was contacted by an outward-bound type of non-profit to help them clarify their message. They were struggling to figure out what keywords they should be using in their copy.  We talked about what they were trying to say to whom. It became apparent that they had two different […]

Keywords 101: Dig Deep We all want to sell to as many people as possible.  The assumption is that if we get our products out in front of everyone, we will sell more.  We have all heard the saying that “he could sell ice to Eskimos”.  With the internet, we need to wonder why this […]