Keywords 101: Don’t Be Too Narrow I was contacted by an outward-bound type of non-profit to help them clarify their message. They were struggling to figure out what keywords they should be using in their copy.  We talked about what they were trying to say to whom. It became apparent that they had two different […]

Keywords 101: Dig Deep We all want to sell to as many people as possible.  The assumption is that if we get our products out in front of everyone, we will sell more.  We have all heard the saying that “he could sell ice to Eskimos”.  With the internet, we need to wonder why this […]

Keywords 101: Focus On Your Customer Each profession, hobby, interest has its own jargon.  There are words that the uninitiated may have heard but don’t really know the implication of. I can talk all day of SEO and Long-tail Keywords and you may or may not have a clear grasp of what I am talking […]

Keywords 101: Choosing the Right Domain Name Everyone can only guess at what Google and Bing are actually looking for in terms of SEO, but, it seems pretty obvious that domain names and terms thrown in the copy that match what the audience types into the search box is close to the top of the […]

Keywords 101: What Do You Sell? Can You Describe It? What do you do? It may seem pretty obvious to you, but are others as clear?  There were a lot of posters circulating the social sites recently.  They have 6 to 8 photos with captions under them saying things like – What my mother thinks […]