Understand What You Offer and Be Clear About Describing It

Keywords 101: What Do You Sell? Can You Describe It?

What do you do?

It may seem pretty obvious to you, but are others as clear?  There were a lot of posters circulating the social sites recently.  They have 6 to 8 photos with captions under them saying things like –

There is more truth in those posters than we like to admit. Just because I have an idea of what I am offering, do my customers focus on the same things?

 

An example would be my quilting instructional videos.

What do I think I do?

I participate in the promulgation of a centuries old art form.  I encourage artistic self-expression by giving my students a strong foundational knowledge of quilting.  I help educate the rest of the world, teaching them that quilting is not just something your great-grandmother did to while away all of her extra time.

What does my student think that I do?

She thinks that I help her to not be embarrassed when her daughter-in-law opens the baby quilt she spent so much time, money and effort on at the baby shower.

When we talk about keywords, what will be searched for and what is Google going to respond to?

If my perspective and my student’s perspective all revolves around quilting, and quilting is searched for 3,350,000 times a month, why not go with that word?

I want people who need my services to be able to find me.  My keyword phrase could be quilting evangelist, or quilting professor, or textile artist, or quilting.

But, remember what my student thinks I do?

She is searching for a baby quilt pattern.

There are only 35,000 searches a month for that term.  However, those searching and finding me are much more likely to choose me because I am solving their specific problem.

I am not being seen by millions of searchers using quilting in goodness knows what context, but, I don’t want to interact with them.

When you give Google and your prospective customers a more precise and clear idea of what you are offering, you give yourself a better chance of being found by the right person.

You are also decreasing the chance of dissatisfaction with your goods or services through misunderstanding.

Be clear and be very, very specific about what they think you are doing.