A part of having an email list is having subscribers. One way people get subscribers is by offering their readers a little bribe or freebie. This can be as simple as a discount code, free shipping or even a free crochet pattern. Notice on this blog I offer email subscribers a short PDF of 365 crochet blog topics.
Do you have a bribe set up on your site? If not, maybe these will give you an idea of what to offer your readers as a thank you for allowing you into their inbox each week.
- Delsies Crochet Newsletter offers subscribers free patterns
- Planet June gives subscribers advanced notice to new patterns she releases as well as updates.
- Designing Vashti offers updates, pattern giveaways, tips, techniques and free patterns
- CrochetSpot offers a free robot pattern
- Lion Brand yarn offers new product alerts, new patterns and crochet stitches and techniques
- Red Heart offers free patterns, tips on new products, blog updates and crochet tips
Momwithahook Crochets – 25 free crochet patterns with right to sell finished items
Today’s Assignment:
Create a short report or pattern and connect it with your email list. Read today’s post “Dangling a Carrot“.
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About Sara Duggan
I am definitely not against ANY sort of a bribe. Hhmmnn…let me rephrase that. There is a moral hesitation for just any bribe, although I definitely agree to bribing customers and small children (I do that on occasion). But I like to call them “motivations”, it just sounds nicer
All very good ideas here, thank you so much for your time and consideration.
I think the business term for “bribes” with regards to newsletters is the ethical bribe. It is a motivation to sign up for the newsletter. Some people will sign up just to get the “ethical bribe” while others will truly want to read what you have to say.
I offer discounts on all newly released crochet patterns and every once in awhile, I throw in a coupon code for all my patterns. For example, National Crochet Month is a great time to get people hooking and the best way to do that, IMO, is a reduce-priced pattern.
http://www.nexstitch.com/newsletter.html
Ami, that is great. I know for me, I love receiving discounts on patterns. Thanks for sharing your newsletter