{Crochet Blogging} Getting to Know Your Readers with Surveys

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Writing Prompt: My readers like ___ posts the best. Knowing this I will write more on ___ and ___ in 2013.

Identifying what your readers like about your blog or what they want you to write about is key to catering to their interests. If you remember,

your blog is not yours, it belongs to your readers. They choose the majority of content and they choose whether to share that content with their friends.

Survey Your Readers

Try taking a survey of your readers. It can be as simple as asking them to name a pattern or choose the next color of your project or as detailed as identifying the age, gender, and income level of your reader.

• Survey Monkey
• Wu Form Builder
• Google Forms

Benefiting From Your Readers

Knowing who your reader is and what she enjoys reading will help you to write more and create more of what she wants. If your reader buys funky hats and you like making scarves, no matter how many times you share your lovely scarf creations, your reader won’t buy them.

Knowing the gender, income level and age of your reader will help you in designing your creations as well. If your reader is middle income she might be able to afford more than those who are low income.

Middle income readers tend to be more educated and for some reason are more into green, environmentally friendly products. How can knowing this help you? It helps you identify what products to develop and what yarns to use. People in this income level might never buy an acrylic hat but they will buy organic cotton or wool hats.

Knowing your reader’s financial status can help you price your work appropriately. Many artists, crocheters in particular, under sell their work.

If your reader thinks that a hand crocheted organic cotton hat is worth $45 then they will spend that much on a hat. If they can get it cheaper that’s great but price is not what they are basing their decision to buy on.

The main thing they are focused on is that the hat be organic cotton and handmade. However, if you price your hat based on your own income level, or on an income level which is lower than your reader, you will under price yourself. You might charge $25 for a hat that you could be making $45 for.

Starting to see how important knowing your readers is?

What About Crochet Business Blog?

This blog was birthed in March 2012. (blogger deleted the original blog 1/23/2013) The posts that bring the most traffic are those dealing with making money from crochet and crochet business interviews. These two subjects are what I will write about in 2013.

Imaginative Bloom has two articles you should read about identifying your ideal customer. 1) How to Identify Your Ideal Customer and 2) Why You Need an Ideal Customer Profile.

Do You Think Surveying Your Readers is Beneficial? Why or Why Not? Share Your Thoughts in the Comments Below.